Post by account_disabled on Feb 27, 2024 9:15:29 GMT 1
Knowing all the intricacies of using remarketing opens up wide opportunities for us: We can show ads to a "warmed-up" audience that is already ready to make a purchase or order a service. Remarketing lists allow you to create conditions under which the display of ads will be activated. For example, you can show only a user with an abandoned cart or targeting people who are interested in a specific product. With the help of remarketing lists, the above-described problem of unlocking uninterested users is solved. Cost optimization, because data about user behavior is taken into account during automatic bidding. If we are talking about Google Ads, then this is also a wide reach of the audience (advertising will be unrolled on all sites where advertising blocks are installed).
What does effective remarketing look like? As we said above, the result of remarketing will depend only on your approach. Tell us about your EL Salvador Mobile Number List experience of increasing conversions with the help of this tool. Those who have subscribed to our blog for a long time rememberthe case of promotion of the "Comfort Town" residential complex using contextual advertising. Then we managed to achieve an increase in calls by 18.2% with the help of remarketing, which is considered a good result in this niche). How did we achieve this? First of all, we used list segmentation. Today, Google Analytics allows you to add up to 20 custom parameters and indicators to one resource.
In cases where this is not enough (for example, we want to use parameters that are on the site or in the client's CRM, but not in Google Analytics), you can create advanced lists for remarketing in GTM. With the help of segmentation, we were able to identify the most "hot" audience and focus on working with it. It is worth remembering that there is no universal formula here. It all very much depends on what exactly you are selling. You should not rely only on your assumptions. Need to test. We got even more data after cross-minus the remarketing lists, excluding the shorter participation period (the audience with a participation period of 30 days or more turned out to be the most effective.
What does effective remarketing look like? As we said above, the result of remarketing will depend only on your approach. Tell us about your EL Salvador Mobile Number List experience of increasing conversions with the help of this tool. Those who have subscribed to our blog for a long time rememberthe case of promotion of the "Comfort Town" residential complex using contextual advertising. Then we managed to achieve an increase in calls by 18.2% with the help of remarketing, which is considered a good result in this niche). How did we achieve this? First of all, we used list segmentation. Today, Google Analytics allows you to add up to 20 custom parameters and indicators to one resource.
In cases where this is not enough (for example, we want to use parameters that are on the site or in the client's CRM, but not in Google Analytics), you can create advanced lists for remarketing in GTM. With the help of segmentation, we were able to identify the most "hot" audience and focus on working with it. It is worth remembering that there is no universal formula here. It all very much depends on what exactly you are selling. You should not rely only on your assumptions. Need to test. We got even more data after cross-minus the remarketing lists, excluding the shorter participation period (the audience with a participation period of 30 days or more turned out to be the most effective.