Since signing the charter from the pshe association we have put it on display and sent the news home in a newsletter and explained what it means for the school.
I think this will give us real clout when it comes to broaching sensitive subjects with parents. We can probably lean on the principles it states as making pshe excellent and use them as a back up for those who would rather their children were not taught about growing up in primary school.
Certainly it has raised the profile of pshe. As has the logo they supplied which is on every letter head and the school website.
Anything I coordinate or that is linked to pshe as an event is celebrated with display and a tv in the office shows video clips and its put in the newsletter. For example there's a display on our house of lords trip, an Indonesian ambassador came for a presentation, that's played on the tv, there's posters about children in need thanking parents for donations, theres a seal display in the hall, there's anti bullying posters on the walls that the kids made and some in a local toy shop....this is all advertisement promoting relationships and pshe without shouting out ' look a pshe poster'!
Also, Twitter. We have a Twitter account. Updates are added.